Expertise
Onside Advisory LLC (“Onside”) provides exceptional strategic consulting services to public companies; private companies exploring the option of going public; and, investors in pre-public and public companies. Onside takes “ownership” of the financing and acquisition transactions for which we are retained, providing creative structuring and tax efficient solutions to get deals done.
Onside has extensive experience working with companies listed on the major stock exchanges, as well as with OTC listed companies. We have also worked with virtually every transfer agent and broker/dealer on behalf of our investor clients seeking to deposit and liquidate their shares.
Leadership
“Protecting the Net” best describes Keith’s practice and passion; whether protecting the bottom line “net” for his clients through sophisticated business and tax-planning, or protecting the hockey “net” as goalie for his ice hockey team. As the Captain of Onside Advisory, Keith focuses on “deals”; capital intensive financing transactions, both public and private; mergers and acquisitions; business formation and partnering arrangements; tax and securities issues; general business and corporate advice; and, an emphasis on small public companies and their investors. Keith has earned a well-deserved reputation as a “deal maker” and skillful negotiator, having been profiled in The Wall Street Journal, Forbes, and INC. Magazine. While no longer practicing, Keith draws from his experience of over 30 years as an attorney and businessman to provide exceptional analytical and execution skills to a variety of clients.
Keith previously served on the Corporations Committee of the State Bar of California; was a judge pro-tem in the Orange County Municipal Court; and, served as an adjunct professor at Western State University College of Law and at Chapman University School of Law, where he taught courses in corporate law and federal income taxation. Holding an undergraduate degree in business administration and finance, Keith was also a Magna Cum Laude graduate of the California Western School of Law, San Diego, and also holds an LL.M. Degree in Taxation from the New York University School of Law. However, Keith is most proud of his degree in street smarts earned from growing up in the Coney Island section of Brooklyn.
"Onside"
Our name, “ONSIDE”, is a stick-tap to our proud hockey heritage. Our Captain, Keith Rosenbaum, raised three sons as hockey players (2 D-1 players; one who won a national championship); and a fierce daughter who became an athletic trainer and knows more about hockey than Wayne Gretzky.
The hockey term “Onside” refers to when a team is on the attack and is in the prescribed area of the play. When a team is “Offside”, the play is stopped and the teams start over.
Onside makes sure its clients stay “Onside”, remain on the attack, and are not stopped.